A recent report published by Dynamic Signal indicates that close to one-third of all manufacturing customers are millennials, millennials whose worlds are dominated solely by the immense power of the digital landscape. Consequently, they are programmed to buy products, engage with social platforms and obtain information at an unparalleled rate. When engaging with brands this demographic have expectations that go well beyond that of the generations that came before them. If we isolate this and look at it through a different lens, the way that millennials as employees want to interact with other businesses would be in the same nature, and businesses that do not facilitate ease of operations and immediate access to information are no longer competitive within the industry.